Unofficially obsessed with Google.

Yahoo buys to capture smarter, richer Google users

12/12/2005 12:44:00 AM
We've all heard it: Yahoo bought! Much more than the large-web-corp acquires independent-techie-user site, this acquisition is about recharacterizing Yahoo's public image. The Yahoo buy was actually a bid to slowly capture Google's more sophisticated user base.

Ironically though certainly not causally, the deal was sealed one day after Yahoo News itself aggregated an article headlined "Study: Google users wealthier, more Net savvy." The article made the blog rounds and was even Slashdotted. In it, researchers concluded that 52% of respondents chose Google as their search engine of choice, and that net users in this sector of the sample were more likely to make over $60,000 than in other sectors of the sample. We can all sit here and question the merits of the study or we can just fess up and admit that we all know that Googlers tend to be more information-driven and tech savvy which generally correlates to income and intelligence. This has been obvious to most of us for a long time.

Although the article seemed really late (and culturally unaware) in pronouncing Yahoo merely a tweenster rival to well-read, adult Google, it highlighted the distinction between the user bases at precisely the moment that Yahoo was fighting to lessen the gap. Its buyout of closed the deal: Yahoo is officially searching for smarter searchers. Yahoo's other recent acquisition, the social photo tagging/hosting service, Flickr, was an unmasked attempt to bolster its position in the schema of relevant internet applications. The one failure with Flickr is that all of the early-adopters and tech savvy users whom it hoped to capture with the deal had already been longtime Flickr users and therefore were not forced to create Yahoo accounts in order to use the application. Regardless, it was a step in the right direction for the company in perpetual adolescence.

The silly thing in all of this is that while has always been lauded for its easy to wield technology, the buyout had nothing to do with acquiring a technology. And for that reason, I anticipate that Google has, somewhere down the line, plans to integrate a bookmarking/linking system into one of its existing applications. Perhaps somewhere in the personalized Google search or Gmail, even.

For now, though, Yahoo users can still pine for their 21st birthdays, as they're nowhere near having drinks with the big boys (who just happen to have bigger brains and fatter wallets).


Blogger products said...

China Wholesale has been described as the world’s factory. This phenomenom is typified by the rise ofbusiness. Incredible range of products available with China Wholesalers “Low Price and High Quality” not only reaches directly to their target clients worldwide but also ensures that wholesale from china from China means margins you cannot find elsewhere and buy products wholesaleChina Wholesale will skyroket your dressescheap naruto cosplayanime cosplay
10:01 PM

Blogger products said...

Women’s nike tn Shox Rivalry est le modèle féminin le plus tendance de baskets pour le sport. tn chaussuresConcernant la semelle :spyder jacketsCheap Brand Jeans Shop - True Religion Jeans nike shoes & Puma Shoes Online- tn nike,Diesel Jeans le caoutchouc extérieur, l’EVA intermédiaire Levis Jeanset le textile intérieur s’associent pour attribuer à la.ed hardy shirts pretty fitCharlestoncheap columbia jackets. turned a pair of double plays to do the trick.Lacoste Polo Shirts, puma basket, Burberry Polo Shirts.wholesale Lacoste polo shirts and cheap polo shirtswith great price.Thank you so much!!cheap polo shirts men'ssweate,gillette mach3 razor bladesfor men.As for Cheap Evisu JeansCheap Armani Jeanspolo shirtsPuma shoes
10:01 PM

Anonymous Anonymous said...

Christian Louboutin Eugenie satin pumps
Christian Louboutin fire patent leather 'Lola' pumps
Christian Louboutin Floral-Print Chiffon Pump
Christian Louboutin Fred leather lace up flats
Christian Louboutin Gabin 140 platform pumps
Christian Louboutin Garnet Velvet Round Toe Satin Bow Pumps
6:43 AM

Anonymous site said...

Quite useful information, much thanks for this post.
4:31 AM

Blogger dong dong23 said...

louis vuitton bags
louis vuitton outlet
asics shoes
true religion
air max 90
kate spade handbags
kobe shoes 11
coach factory outlet
cheap jordans
adidas trainers
instyler curling iron
ralph lauren outlet
ray ban sunglasses
christian louboutin
toms shoes
burberry outlet
ralph lauren polo
louis vuitton outlet
replica watches
nike air jordan
tory burch outlet
michael kors handbags
oakley sunglasses
lebron james shoes 13
michael kors
adidas outlet
nike air max
coach factory outlet
jordan 8
louis vuitton handbags
louis vuitton handbags
hollister clothing store
jordan 6
hollister uk
ray ban
ray ban outlet
louis vuitton outlet
ray ban sunglasses
ugg boots

10:56 PM

Blogger Zheng junxai5 said...

cheap ray ban sunglasses
nike trainers women
celine handbags
replica watches
ladies cartier watches
toms wedges
abercrombie outlet
gucci bags
toms wedges
louis vuitton
burberry outlet
oakley outlet
jordan retro 11
coach factory outlet
air jordan homme
true religion outlet
tiffany and co jewelry
giuseppe zanotti outlet
michael kors outlet
louis vuitton handbags
michael kors bags
nfl jerseys
coach outlet online
air max 95
celine outlet
oakley sunglasses
louboutin femme
louis vuitton handbags
oakley outlet
ed hardy outlet
kate spade outlet
louis vuitton outlet
celine bags
replica rolex watches
adidas uk
mont blanc pen
louis vuitton outlet stores
coach outlet store online
cheap toms
michael kors outlet

11:40 PM


Post a Comment

Links to this post:

Create a Link

<< Home